I attended the 2014 CIM Digital Summit last week in London, hosted at Bloomberg's offices. The conference welcomed a diverse set of speakers including Andrew Grill from IBM, David Pemsel from the Guardian and Dara Nasr from Twitter UK (who had stopped in just long enough to do his presentation before setting off on a London to Paris bike ride!)
As with many of these conferences, a large emphasis was placed on looking towards the future and determining what is next for this ever-changing and fast-paced world that is digital.
The closing session was an audience-led panel debate, providing the attendees the opportunity to choose the direction that the conversation went.
One of the questions that I found most interesting was to do with what the panelists considered to be digital marketing's greatest challenges ahead.
